FVC is one of the leading Value Added Distributors (VAD) across the Middle East and North Africa. With dedicated offices across the region, FVC works through its growing network of channel partners in over 45 countries. With offices in UAE, Saudi Arabia, Egypt, Lebanon and Morocco and presence in four other countries, the company focuses on four clear areas of enterprise computing: Unified Communications, Information Security, Application Delivery and Cloud Computing.
FVC’s business strategy is built around key drivers for its partners. These include demand creation/evangelization of emerging technologies with end users, and enablement for education, training and technical competence to support these end users. FVC hosts regular certified training sessions for its partners to ensure that they are up to date with new technology and fully empowered to offer customized solutions to their customers. These are in addition to hosting regular educational initiatives like workshops and Tech Cafes at their Technology Briefing Centres in Dubai, Riyadh, Cairo and Beirut.
While FVC’s primary role is to support its partners across the Middle East & North Africa region, it supports this network of channel partners with dedicated resources to help them develop and support their business in individual markets. This includes activities like seminars, road shows, joint participation at local trade shows, email campaigns, etc. FVC provides marketing collateral, access to online sales tools like product catalogues, brochures, local case studies and customer references. FVC uses online tools to conduct regular sales and technology updates through webinars and video conferencing.
FVC recently introduced its dedicated partner programme called CHEER (Channel Enablement, Empowerment and Rewards). This programme seeks to enhance the channel’s capabilities to resell and support emerging technologies, creating differentiation and enhanced profitability for their respective businesses. This industry-first programme from a regional VAD, seeks to address three key challenges faced by FVC’s partners: demand creation, differentiation and profitability.
FVC has won many accolades from its vendor partners as well as industry awards including Specialized Distributor of the Year 2011 from Reseller Middle East and Networking VAD of the year 2011 from Network World Middle East.
Uniquely in the region, its combination of full support for its channel partners and market-leading solutions from emerging technologies provides both FVC’s partners and their customers with the full confidence to invest in integrated next-generation IT and networking solutions.